Performance
What's working and what to improve
Total Saves
256
+23%vs prior period
Comments
53
+31%vs prior period
Shares
35
+8%vs prior period
Clicks
421
+18%vs prior period
CTR
2.8%
+0.3%vs prior period
Top Post
3 dogs. 1 cat. Zero quiet.
89 saves
Performance by Hook
3 dogs. 1 cat. Zero quiet.
95/10089 saves201 clicks
You love them. You just don't love the noise.
88/10072 saves165 clicks
Earplugs do 60% of the work. This does the rest.
82/10061 saves143 clicks
Earplugs weren't enough.
78/10047 saves132 clicks
"This is my 5th Hibermate in 12 years."
64/10031 saves88 clicks
Not magic. Just physics.
55/10025 saves71 clicks
Hotel walls are thinner than you think.
42/10018 saves52 clicks
Early sunrise? Already handled.
38/10015 saves43 clicks
Performance by Type
relatable2 posts
Avg 80 savesAvg 183 clicks
layering2 posts
Avg 54 savesAvg 137 clicks
review1 post
Avg 31 savesAvg 88 clicks
product1 post
Avg 25 savesAvg 71 clicks
travel1 post
Avg 18 savesAvg 52 clicks
seasonal1 post
Avg 15 savesAvg 43 clicks
Performance by Format
text-led2 posts
Avg 80 savesAvg 183 clicks
carousel2 posts
Avg 43 savesAvg 107 clicks
static4 posts
Avg 27 savesAvg 78 clicks
Key Takeaway
Text-led static posts consistently outperform other formats. Carousel is improving week-over-week and worth continued testing.
Winning Patterns
Working
- Relatable hooks with real review quotes
- Layering angle (earplugs + Hibermate)
- Text-led static format
- Playful tone with honest copy
- Pet/chaos angles drive engagement
Testing
- Carousel format for product education
- Direct response CTA posts
- Pattern break lists
- Loyalty/repeat purchase proof
Drop
- Generic travel content without specific hook
- Seasonal posts without urgency
- Over-polished lifestyle imagery
Recent Posts
| Post | Hook | Type | Saves | Clicks | Status |
|---|---|---|---|---|---|
| Relatable: Pet Chaos | 3 dogs. 1 cat. Zero quiet. | relatable | 89 | 201 | posted |
| Review Spotlight: Layering | Earplugs weren't enough. | layering | 47 | 132 | posted |
| Snoring Partner Proof | You love them. You just don't love the noise. | relatable | 72 | 165 | posted |
| Layering Combo | Earplugs do 60% of the work. This does the rest. | layering | 61 | 143 | posted |
| Review: Loyalty | "This is my 5th Hibermate in 12 years." | review | 31 | 88 | posted |
| Spring Travel | Hotel walls are thinner than you think. | travel | 18 | 52 | posted |
| Product: How It Works | Not magic. Just physics. | product | 25 | 71 | posted |
| Summer Countdown | Early sunrise? Already handled. | seasonal | 15 | 43 | posted |